Kitchener would still not be amused
When the British Army unveiled its new recruiting campaign to flesh out the flagging ranks of non-Gurka units (whose own recruits have grueling doko run to weed out the masses applying for the annual intake), I, like many, scoffed. I mean, what’s not to joke about right?
Well, it turns out that the Snow Flake push has paid dividends. Reports contend that applications for the Army are at a five-year high and the ad campaign led to a 78% rise in website visits.
And with that, the latest ad for the Forces, which still goes tech/platform heavy and stirs the blood.
In much the same vein of making the military somewhat more appealing to the current generation, the U.S. Army National Guard has ditched their traditional Minute Man logo:
Thus:
Plus, studies showed that few kids knew what the Minute Man was…sigh.
This is sad because the familiar National Guard Seal and Emblem, of course, has long featured a likeness of the famous Concord Minute Man statue in Concord, Massachusetts. The statue, first unveiled in 1875 by sculptor Daniel Chester French, symbolizes the local militia that stood to in an effort to halt the British Army’s 1775 seizure of arms and powder that sparked the Revolutionary War. The man, a farmer rather than a soldier, is holding a flintlock in his right hand while his left hand is still resting on a plow.
The National Guard further holds that its history predates the country, stemming from the Massachusetts Bay Colonial Militia which was founded in 1636.
The First Muster By Don Troiani traces the traditional foundation to the East Regiment in Salem, the regiment formed as part of three organized by the Massachusetts Bay Colony in 1636.