Jumping the shark
Ruger, what are you thinking?
This new (limited edition!) 10/22 was just announced.
Sure, sure, who would buy this?
IDK, maybe this is a big brain move by the Black Eagle gang to get some novices into the shooting sports. For example, say Dad has a kid who isn’t particularly into going to the range with him. However, said kid is a mega-fan of sharks.
“Hey, buddy, look at this .22, it has a shark on it…”
Don’t laugh, it is a formula the Discovery Channel figured out years ago with Shark Week.