Jumping the shark

Ruger, what are you thinking?

This new (limited edition!) 10/22 was just announced.

Sure, sure, who would buy this?

IDK, maybe this is a big brain move by the Black Eagle gang to get some novices into the shooting sports. For example, say Dad has a kid who isn’t particularly into going to the range with him. However, said kid is a mega-fan of sharks.

“Hey, buddy, look at this .22, it has a shark on it…”

Don’t laugh, it is a formula the Discovery Channel figured out years ago with Shark Week.

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