Beretta Ammo? RUAG goes Italian

Swiss-based RUAG International this week has concluded an agreement on the sale of its Ammotec business unit to the  Beretta Holding group. In the deal, Beretta will take over all 2,700 employees at all production and sales sites and has specifically committed to maintaining the Thun site with around 400 jobs for at least five years.

Besides RUAG Swiss-branded ammo, which includes some seriously high-end rifle loads for sniper/countersniper applications, the company includes the popular GECO label and other iconic European brands like Norma, Rheinisch-Westfälischen Sprengstoff-Fabriken (RWS), and Dynamit Nobel.

Beretta Holding not only runs the Italian namesake firm– the oldest gunmaker in the world– but also owns Benelli and Franchi in the same neck of the woods; Tikka, Sako, and Valmet in Finland; and optics firms Steiner and Burris among no less than 32 brands.

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