Just Ruger giving the folks what they want
Bill Ruger, for all his faults, wasn’t stupid. He started his company from his garage in the late 1940s by making a simple and affordable .22LR pistol. Fast forward almost 75 years later, and the publicly-traded giant that has a $130 million cash reserve even after buying Marlin is still playing the classics.
In 2019, their simple and affordable .22LR single-action revolver, dubbed the Wrangler, was launched and, at a $269 entry point, has been extremely successful. Now for 2023, they have expanded it to include a “Sheriff” version which is chopped down from a 4.62-inch barrel to a 3.75-inch format, and have gone even longer with 6.5- and 7.5-inchers.
The new long-format guns mimic the old Ruger Single-Six Buntlines, which have been in and out of production with 9.5-inch barrels, and the New Model Single-Six, which has a 6.5-inch barrel – but costs much more than any Wrangler.
The price is still $269, asking, which translates to $199 at the gun counter.
Bill Ruger would recognize the game.