Smack talk, 357 edition

In the summer 1988 issue of American Handgunner magazine, Ruger hyped their then-new GP100 revolver as being thicker and beefier than “an ordinary .357,” showing their frame next to that of a Smith & Wesson Model 686. The argument being that thickness= strength.

Smith, on the other hand, fired back in the next issue, complete with a Ruger-shaped burger including the company’s distinctive grip panels.

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