One part of Louisiana is always Chennault’s
The University of Louisiana Monroe has released an updated Brand Guide, which focuses on realigning the ULM brand with the story of the P-40 Warhawk aircraft, and in particular, those flown by the AVG and its later 23rd Fighter Group in WWII.
Of note, the U.S. military has granted ULM special permission to use a variation of the circa 1941 “meatball” roundel in ULM colors in perpetuity.
As noted by the school:
The new edition of the ULM Brand Guide introduces several new visual assets inspired by the P-40 Warhawk, the plane flown by General Claire Lee Chennault’s Flying Tigers of the American Volunteer Group in the Second Sino-Japanese War in China prior to WWII. Chennault is a Northeast Louisiana native whose connection to the area was a contributing factor to ULM selecting “Warhawks” as its new mascot in 2006.
Suitably, the Tigers of the AVG, though they flew for Chiang Kai-shek’s KMT, which lost its mainland China privileges in 1949, are still celebrated there, where the Liuzhou Military Museum has on exhibition more than 1,000 artifacts, from flight suits and arm patches to letters and diaries, honoring those men.
Fitting that Chennault said later in life:
It is my fondest hope that the sign of the Flying Tiger will remain aloft just as long as it is needed and that it will always be remembered on both shores of the Pacific as the symbol of two great peoples working toward a common goal in war and peace.











